top of page
Image by Sincerely Media

Opposites in Action: Why Understanding your Strengths & Weaknesses is the Key to Building a High-Performance Team

Updated: Apr 28

Two puzzle pieces about to connect

This is a new blog feed from the team here at the Launch Box called ‘Musings from the Marketing Desk’. The feed will serve as the forum for all the crazy thoughts we have that aren’t exactly what one would call advice. Accordingly, out intention is that these posts will feel more like random data dumps than well-structured stories! If you area a fan of these musings or any of our other blog entries, please leave a comment or like the post so we know what to give you more of.

This week we want to talk about a management philosophy we stumbled upon around a decade (or two?) ago called StrengthsFinder that we see Gallup has re-branded as CliftonStrengths. At it’s core, StrengthsFinder, or SF as we’ll call it from here on out, is an assessment tool for identifying a person’s innate strengths, i.e., the things they naturally do well. Additionally, the bigger idea behind the assessment tool is that people should focus on leaning into their strengths versus trying to shore up their weaknesses. How great is that? We wholeheartedly support any management philosophy that essentially focuses on building people up versus tearing them down.

The reason we like SF so much -- aside from the obvious point above -- is that once someone is aware of their strengths, they are able to simultaneously focus on doing the things they are good at and stop wasting time on the things they are not. Of course, we aren’t advocating (and neither is SF) that success will come to those who ignore everything they are bad at, but, rather, that people stop trying to overcome their intrinsic weaknesses and focus instead on finding other ways to fill the gaps. More specifically, the theory tells us that building high performant teams of people with opposite, or perhaps more accurately, complementary skills will create an environment where everyone can be more successful. Whoa -- opposites really do attract --minds blown!

We know this makes our blog post 100% self-serving, but that last point is honestly what gets us up in the morning. It’s our mission to help businesses of all shapes and sizes succeed, so we absolutely love the idea of bringing other people’s ideas to life by serving as the marketing yin to their entrepreneurial yang. Additionally, we’d like to suggest that if you don’t yet know what you are most brilliant at, you should take the SF quiz and figure it out pronto!


About  Me 

Hi, I'm Amy! I'm the founder and CMO of the Launch Box, a boutique marketing services firm where I serve as an advisor, mentor and Fractional CMO to entrepreneurs at every stage of the startup journey. My primary mission is to help founders like you achieve their dreams by learning how to think more like a marketer. 😘 During my time off, you will either find me lounging with Zoey (my canine partner in crime) or engaging in a never-ending quest to make the perfect pizza. (SRSLY, if you want to talk about startup marketing 👩🏻‍💻, my 🐕 or 🍕, DM me anytime.

  - Amy & Zoey

Amy Zwagerman_TLB Marketing About.jpg
Subtack Logo_Solid_edited.png

Follow Elsewhere

Medium Logo
  • LinkedIn Logo
bottom of page