My go-to for building bold, beautiful brand hubs. I’m a Wix Partner, which means I can create smart, strategy-backed websites for my clients (and myself) with ease. From landing pages to full digital storefronts, Wix gives me the flexibility to build fast—and iterate even faster—without sacrificing design. Plus, partner perks = extra tools and support to bring your vision to life.

Where commerce meets conversion. As a Shopify Partner, I help product-based businesses create high-performing storefronts that not only look good, but sell better. With direct access to tools, insights, and beta features, I’m able to collaborate more closely with clients to build smart, scalable online shops that convert clicks into customers.

My secret weapon for smarter email & SMS marketing. Klaviyo is how I bring customer journeys to life—with targeted emails, personalized texts, and flows that feel anything but robotic. As a Klaviyo Partner, I get access to advanced features and insider knowledge, which helps me optimize every campaign I build. Translation: your audience gets the right message at the right time (automagically).

Where Marketing Jam lives. This is home base for my blog—Marketing Jam—a place where I dish up story-driven takes on branding, marketing, and my life as an entrepreneur. I use Substack to publish, share, and connect with my community of readers who care as much about soul and strategy as I do. It’s also where I experiment with ideas and give subscribers a peek behind the curtain.

The assistant that never sleeps. From discovery calls to mentoring sessions, Calendly is how I streamline scheduling and eliminate the email ping-pong. It keeps my calendar in check and makes it easy for clients, students, and collaborators to find time with me—without the back and forth.

For face-to-face moments—no matter the distance. From one-on-one advisory calls to group workshops and full-blown webinars, Zoom is how I show up and collaborate with clients and students around the world. It’s where strategy gets mapped out, ideas come to life, and relationships get built—camera on, sleeves rolled up.

For insight-rich, human-friendly forms. I use Typeform to go beyond basic forms and surveys. Whether it’s a quiz to gauge your brand readiness or a quick check-in with new subscribers, Typeform helps me learn more about who’s engaging with my work—without making it feel like a chore. It’s sleek, intuitive, and built to spark honest answers (and better decisions).

Where ideas get dressed up and go out. Canva is the design tool I open when inspiration strikes—and when a deadline looms. Whether I’m creating a course slide, a workshop handout, or a social post that needs to pop, this tool helps me translate ideas into visuals quickly, beautifully, and without calling in a whole design team. It’s intuitive, flexible, and just plain fun. Powerpoint-who?

My virtual meeting memory. I use Meetgeek to record and transcribe my meetings—especially when it comes to brainstorms, strategy sessions, and client recaps. It’s my go-to for capturing the magic after the call ends, so I can stay present during the conversation and circle back to key insights later. No more “Wait, what did they say again?” moments.

My strategic sparring partner (with serious brainpower). I use ChatGPT to think through ideas, pressure-test strategies, and get unstuck when I’m staring down a blinking cursor. Whether I’m building a marketing funnel or helping students connect the dots, this tool gives me a fast, focused way to iterate and ideate—plus, I’ve trained proprietary GPTs to support my programs and client work with just the right amount of zwag.

My go-to for brainstorming and research deep dives. Perplexity is where I turn when I want to zoom out and get the lay of the land—or zoom way in for detailed market insights. It’s like having a research assistant that doesn’t sleep. From idea generation to competitive audits, it helps me go beyond the surface and uncover the good stuff fast.

The best-kept secret in my (and my clients) marketing stack. Poplar is a programmatic direct mail platform that syncs seamlessly with Klaviyo, letting users send personalized postcards and print materials as part of a broader email flow. That means I can create integrated campaigns that show up in real mailboxes—adding a “surprise and delight” moment that’s rare in the digital age. It’s unexpected, strategic, and wildly effective.