My Tech Stack
This is the short list of the main marketing and communications tools I am using right now. This list will never feature a service that I have not personally used AND felt added value by saving me (or my clients) time, money, or both.
For more information about any of these resources plus my inside tips on how to get the most out of them, head over to the TLB Marketing Community on Mighty Networks, register for an account (good news - everyone who joins the community during the launch period is getting the first 90 days FREE) and check out the article titled 'My Tool Stack'.
Wix is a powerful website builder that gives business owners the freedom to create and design beautiful custom websites using a simple editor and a suite of add-ons that can enable everything from online sales and appointment scheduling to invoicing and collecting fees. I have personally built multiple websites on Wix (including my own) and am proud to be a member of their Affiliate and Partner Programs.
You can sign up for free HERE. There is no cost to design a website, but you will have to select a payment plan before you can publish it.
Shopify is a powerful and widely used e-commerce platform that empowers independent business owners to build and scale profitable online stores using a suite of tools that help you find customers, drive sales and manage day-to-day operations. I have personally built multiple stores on Shopify and am proud to be a member of their Affiliate and Partner Programs.
You can sign up for a free 14-day trail HERE.
Email & SMS Marketing
Klaviyo is a powerful email and sms marketing platform that helps business owners deliver amazing customer communications across their owned platforms including website pop-ups, combined email and sms flows, easy to edit templates and robust audience segmentation tools. I have personally used Klaviyo to deliver on my client's customer communication goals and am proud to be a member of their Affiliate and Partner Programs.
You can sign up for free HERE. Their is no cost to use the service unless / until you have 250 or more subscribers.
Direct Mail Marketing
Poplar is an API-enabled programmatic direct mail service provider that allows you to quickly set-up and send personalized mail to your customers. With multiple retargeting options, this service can be integrated with your e-commerce store and email service provider to create kick-ass funnels that deliver results. If you've ever listened to me speak about marketing, I'm sure you've heard me say 'everything old is new again' and this is one of my favorite examples of that. I personally recommend and use this service on the regular.
You can set up an account for free HERE, but I suggest taking advantage of their contact form to book a demo first.
Social Media Management
Loomly is a social media management platform where teams can collaborate, publish and measure their social media activities. I personally use Loomly for my business and wholeheartedly recommend them to any entrepreneur who is trying to build a brand and engage with customers across multiple social media channels.
You can sign up for a free 15-day trial HERE.
For anyone that isn't a professional designer, Canva is about the best online graphic design tool out there. With tons of easily customizable templates for everything from your social media posts to website designs, you can put a high quality graphic together as fast as you can dream it. Plus, if you don't manage a ton of social accounts like me, you can skip the social media management software and just post directly to your socials from inside the platform. I personally use Canva ALL THE TIME and am proud to be a member of their Affiliate Program.
You can sign up for a free plan HERE, but I'm here to tell you the upgrades inside their pro and teams versions are worth every penny!
Prowly is a public relations management tool that gives founders the ability to do everything from finding and contacting relevant bloggers and reporters to creating eye-catching press releases and press rooms for their companies. I have personally use Prowly and am proud to be a member of their Affiliate Program.
You can sign up for a free 7-day trial HERE.
Calendly is a scheduling management tool that gives busy executives like me the ability to sync their calendars, standardize meeting options and book appointments without all the time consuming back-and-forth via email. I have personally used Calendly to ensure a seamless appointment scheduling process for my clients and partners for some time now and it is honestly one of my biggest automation time savers.
You can sign up for a free plan HERE.
Slack is primarily an instant messaging app for teams, but it honestly does so much more. It has become an integral part of my tool stack as I've grown my business. In fact, I typically check to see if it will integrate with any new software I'm considering before I buy in ... it's just that important! I have personally used Slack to stay connected with all the clients and contractors attached to my various projects.
You can sign up for a free plan HERE.
If you are ready to build a wildly successful business that attracts fans, generates value, and rises above the competition, please schedule a FREE Introductory Call now. I can't wait to meet you!