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Build a  Purpose-Powered  Brand Strategy

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Transform your brand from  bland  to  brilliant  in just 30 days!

The Brand Blueprint isn't just another online marketing course:

It's a roadmap for creating a brand that's authentically, uniquely YOU!

By the end of this 4-week course you will have a custom playbook that includes your:

01

Purpose-Powered Strategy

Turn your "why" into ROI  with a brand strategy that marries mission and margins

02

Authentic Brand Voice

Develop a signature tone  that makes your customers say "You had me at Hello!"

03

Engaging Brand Narrative

Convert casual browsers into loyal customers  with  authentic storytelling

04

Distinct Visual Identity

Craft memorable materials  that make your competitors fade into the background

Struggling to get traction?

 Break through the noise  by turning your 'why' into a competitive advantage.

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On average, brands with a well-defined purpose grow twice as fast as those without.

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Brands with strong identities command a price premium of up to 13%.

Source: Harvard Business Review, Millward Brown

Low conversion rates?

 Turn casual browsers into committed buyers  with purpose-powered branding. 

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86% of US consumers are more likely to trust brands that lead with purpose.

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Brands with high trust scores enjoy a 30% higher likelihood of first-time purchases.

Source: Porter Novelli / Cone, McKinsey

 High customer churn?

 Turn shared beliefs into customer loyalty gold  by locking in on your brand's DNA.

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8 out of 10 (82%) consumers

want a brand's values to align with their own

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89% of consumers would switch brands to one that was associated with a good cause. 

Source: Forbes, Cone

Sending mixed messages?

 Trade confusion for revenue-driving clarity  with a consistent voice. 

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Brands that deliver consistent 

messaging generate 10-20% more revenue on average.

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Brands with a strong purpose and consistency see 25-35% lower customer acquistion costs.

Source: Marq, Bain & Company

Your  Brand-Building GPS:  Quiz --> Workbook --> Masterclass

Quiz --> Workbook --> Masterclass

Stop spinning in circles. Whether you’re starting fresh or sharpening existing strategies, I've got a 3-step system that will help you cut through the noise. Simple? Yes. Generic? Never.

Build a Foolproof Plan

Define your Essence

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Pinpoint Weaknesses

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 STEP 3   <-- You Are Here

The Brand
Blueprint

Transform your scattered ideas into a profit-pulling brand playbook in this 4-week masterclass based on Fortune 500-tested frameworks. 

Build a Foolproof Plan

 STEP 2 

Brand Clarity
Jumpstart

Flex your branding muscles with this 10-page workbook full of simple exercises to help you uncover what makes your brand unique.

Define your Essence

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Pinpoint Weaknesses

 STEP 1 

Brand Impact
Quiz

Find out where your brand shines--and where it needs work--with this quick 3-minute quiz. Get instant clarity + customized action steps.

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Brainstorming
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Stop Leaving Money on the Table

Imagine this: In just 4 short weeks, you will have a brand that finally feels authentic to you — where colors and fonts click into place, your story attracts customers, and every strategic choice feels like destiny. No magic bullets, just a step-by-step system to transform your passion into profit.

Course Curriculum

This comprehensive 4-week program will cover:

Week 1

Lay your Brand Foundation

Create a strong foundation for your business by crafting your brand's mission, vision, and values.

Week 2

Connect with your Audience

Identify and analyze your ideal customers to create messaging that truly resonates with them.

Week 3

Create a Consistent Vibe

Develop your brand's unique personality, visual identity, and overall aesthetic to stand out in the marketplace.

Week 4

Align your Passion & Profits

Weave your personal story and brand strategy together to create a powerful purpose-driven statement.

Imagine this: In just 4 short weeks, you will have a brand that finally feels authentic to you — where colors and fonts click into place, your story attracts customers, and every strategic choice fuels your bottom line. No magic bullets, just a step-by-step system to transform your passion into profit.

Stop Leaving Money on the Table

What you Get

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The Brand Blueprint

Your all-in-one system for building a stand-out brand that connects, converts, and stays true to you.

Say goodbye to branding overwhelm.  The Brand Blueprint combines expert guidance with actionable tools—including on-demand lessons, weekly clinics, an AI brand assistant, private slack channel, and strategy templates—to help you create a brand that’s 100% you and 0% cookie-cutter. 

Price: $1297 

  •  Your step-by-step branding playbook! 

    Get lifetime access to on-demand lessons that walk you through the entire brand-building process—from defining your purpose to building a cohesive strategy. Value: $697

  •  Your weekly branding power hour! 

    These live group clinics tackle the group's most pressing challenges—whether it’s refining messaging or overcoming strategy roadblocks—to spark ideas and deliver actionable next steps you can implement right away. Value: $497 

  •  Your on-demand branding sidekick! 

    Pre-loaded with my frameworks and ready to brainstorm ideas, refine messaging, and craft strategies that align with your brand, this custom GPT will help boost your creativity whenever you get stuck. Value: $247

  •  My go-to strategy templates—yours to customize! 

    These are the exact tools I use to prepare brand strategies for clients—customizable, practical, and designed to save you hours of work. Available as Canva or Powerpoint files. Value: $147

  •  Your exclusive Brand Blueprint hub! 

    Join a private Slack channel where you can connect, collaborate, and get quick feedback from fellow brand-builders. It’s your go-to space for ideas, questions, and creative inspiration—all in real time. Value: $97

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Exclusive Early Access Offer

 First 10 = VIP Treatment + 40% Off 

Snag one of the first 10 spots in The Brand Blueprint and unlock weekly private office hours with me + get 40% off the course price. It’s your chance to get personalized guidance, brainstorm big ideas, and fine-tune your brand like a pro—all while saving big! Plus, your insights will help shape this program for future cohorts. 

VIP Office Hours 

Exclusive One-on-One Strategy Sessions with Me

Get direct access to my personal calendar to schedule a weekly 30-minute brand success meeting. Bring your questions, challenges, or ideas, and I’ll work with you to refine your strategy and fast-track your success.

Value $597

Trailblazer Discount

Join the First Brand Blueprint Cohort & Save 40%

This is your chance to invest in your brand’s future at an unbeatable price—while still getting all the tools, guidance, and bonuses I’ve created to help you build a brand that’s authentically yours.

Value $500

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Here's everything that's included with The Brand Blueprint if you enroll during  this exclusive early access offer period:

The Complete 4-Part Brand Blueprint System,

Value: $697

Live Brand Clinics, Value: $497

Custom GPT Assistant, Value: $247 *

Plug & Play Brand Strategy Templates, Value: $147

Private Slack Channel, Value: $97 *

VIP Office Hours, Value: $597 (Early Access Exclusive)

Trailblazer Discount, Value: $519 (Early Access Exclusive)

Regular Price: $1295,  Early Access Price: $777 

Total Value: $1685

Total Value: $2801

The Brand Blueprint

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Quick Start Guide: Canva Branding in X Steps

Don’t let legal jargon hold you back. This easy-to-follow guide walks you through the essentials of trademark filing in the US, helping you understand how to protect your brand and best position yourself for success before you apply.

Value $97

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Quick Start Guide: Trademark Filing Made Simple

Don’t let legal jargon hold you back. This easy-to-follow guide walks you through the essentials of trademark filing in the US, helping you understand how to protect your brand and best position yourself for success before you apply.

Value $147

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Amy Zwagerman

Meet your Instructor

Creator, The Brand Blueprint I Fractional CMO & Architect of Unforgettable Brands

Hi, I'm Amy! I’ve spent 25+ years helping Fortune 500 giants, startups, and scrappy entrepreneurs crack their brand code. Now, I’m distilling everything I’ve learned—from launching blockbuster entertainment campaigns at Paramount, MGM, and ESPN to advising founders via Techstars, Plug-and-Play, and Pepperdine Most Fundable Companies—into The Brand Blueprint, a live + on-demand program that  turns your “why” into marketing that converts. 

25+

Years Experience

>1K

Product Launches

>15

Industries

100's

of Founders Advised

Why  Purpose-Powered Brand Leaders  Choose Amy

Kate Alpert

Marketing Strategist and Cofounder, Women Belong
Amy is a powerhouse of marketing expertise and leadership. She has a rare gift for making complex marketing concepts accessible and engaging.

Chi Pham

Founder, Founder's Flow
Amy understands customers and selects the right mix of messaging, strategy, and branding.

Craig Schneider

Founder, Pinnacle PR
Whereby I've owned and operated my own entertainment publicity firm for the past two decades, I've found Amy's marketing expertise invaluable. A fresh take on the overall brand strategy is always welcome; and publicity and marketing tend to work in tandem.

Alison Arnoff

Founder, Dare 2 Be
Working with Amy is essential to any startup that wants to increase its probability of success and accelerate its journey. She is insightful, full of positive fun energy, and affable while also being impactful and effective.

Julia Simmons

VP of Marketing, MGM Studios
Amy is one of the most innovative and strategic marketing executives I have had the chance to work with.

Bridget Hobson

Founder, Greetigram
I recommend working with Amy. She's a marketing maven and [was] integral in creating a solid go-to-market-strategy for Greetigram.

Poppy Farsijani

Journalist, Producer, Founder, and Speaker
I have had the privilege of working with Amy on marketing projects... and can definitely attest to her creativity and strategic thinking.
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