01
Purpose-Powered Strategy
Turn your "why" into ROI with a brand strategy that marries mission and margins
02
Authentic Brand Voice
Develop a signature tone that makes your customers say "You had me at Hello!"
03
Engaging Brand Narrative
Convert casual browsers into loyal customers with authentic storytelling
04
Distinct Visual Identity
Craft memorable materials that make your competitors fade into the background
Struggling to get traction?
Break through the noise by turning your 'why' into a competitive advantage.
On average, brands with a well-defined purpose grow twice as fast as those without.
Brands with strong identities command a price premium of up to 13%.
Source: Harvard Business Review, Millward Brown
Low conversion rates?
Turn casual browsers into committed buyers with purpose-powered branding.
86% of US consumers are more likely to trust brands that lead with purpose.
Brands with high trust scores enjoy a 30% higher likelihood of first-time purchases.
Source: Porter Novelli / Cone, McKinsey
High customer churn?
Turn shared beliefs into customer loyalty gold by locking in on your brand's DNA.
8 out of 10 (82%) consumers
want a brand's values to align with their own
89% of consumers would switch brands to one that was associated with a good cause.
Source: Forbes, Cone
Sending mixed messages?
Trade confusion for revenue-driving clarity with a consistent voice.
Brands that deliver consistent
messaging generate 10-20% more revenue on average.
Brands with a strong purpose and consistency see 25-35% lower customer acquistion costs.
Source: Marq, Bain & Company
Your Brand-Building GPS: Quiz --> Workbook --> Masterclass
Quiz --> Workbook --> Masterclass
Stop spinning in circles. Whether you’re starting fresh or sharpening existing strategies, I've got a 3-step system that will help you cut through the noise. Simple? Yes. Generic? Never.
Build a Foolproof Plan
Define your Essence
Pinpoint Weaknesses
Stop Leaving Money on the Table
Imagine this: In just 4 short weeks, you will have a brand that finally feels authentic to you — where colors and fonts click into place, your story attracts customers, and every strategic choice feels like destiny. No magic bullets, just a step-by-step system to transform your passion into profit.
Course Curriculum
This comprehensive 4-week program will cover:
Week 1
Lay your Brand Foundation
Create a strong foundation for your business by crafting your brand's mission, vision, and values.
Week 2
Connect with your Audience
Identify and analyze your ideal customers to create messaging that truly resonates with them.
Week 3
Create a Consistent Vibe
Develop your brand's unique personality, visual identity, and overall aesthetic to stand out in the marketplace.
Week 4
Align your Passion & Profits
Weave your personal story and brand strategy together to create a powerful purpose-driven statement.
Imagine this: In just 4 short weeks, you will have a brand that finally feels authentic to you — where colors and fonts click into place, your story attracts customers, and every strategic choice fuels your bottom line. No magic bullets, just a step-by-step system to transform your passion into profit.
Stop Leaving Money on the Table
What you Get
The Brand Blueprint
Your all-in-one system for building a stand-out brand that connects, converts, and stays true to you.
Say goodbye to branding overwhelm. The Brand Blueprint combines expert guidance with actionable tools—including on-demand lessons, weekly clinics, an AI brand assistant, private slack channel, and strategy templates—to help you create a brand that’s 100% you and 0% cookie-cutter.
Price: $1297
Your step-by-step branding playbook!
Get lifetime access to on-demand lessons that walk you through the entire brand-building process—from defining your purpose to building a cohesive strategy. Value: $697
Your weekly branding power hour!
These live group clinics tackle the group's most pressing challenges—whether it’s refining messaging or overcoming strategy roadblocks—to spark ideas and deliver actionable next steps you can implement right away. Value: $497
Your on-demand branding sidekick!
Pre-loaded with my frameworks and ready to brainstorm ideas, refine messaging, and craft strategies that align with your brand, this custom GPT will help boost your creativity whenever you get stuck. Value: $247
My go-to strategy templates—yours to customize!
These are the exact tools I use to prepare brand strategies for clients—customizable, practical, and designed to save you hours of work. Available as Canva or Powerpoint files. Value: $147
Your exclusive Brand Blueprint hub!
Join a private Slack channel where you can connect, collaborate, and get quick feedback from fellow brand-builders. It’s your go-to space for ideas, questions, and creative inspiration—all in real time. Value: $97
Exclusive Early Access Offer
First 10 = VIP Treatment + 40% Off
Snag one of the first 10 spots in The Brand Blueprint and unlock weekly private office hours with me + get 40% off the course price. It’s your chance to get personalized guidance, brainstorm big ideas, and fine-tune your brand like a pro—all while saving big! Plus, your insights will help shape this program for future cohorts.
VIP Office Hours
Exclusive One-on-One Strategy Sessions with Me
Get direct access to my personal calendar to schedule a weekly 30-minute brand success meeting. Bring your questions, challenges, or ideas, and I’ll work with you to refine your strategy and fast-track your success.
Value $597
Trailblazer Discount
Join the First Brand Blueprint Cohort & Save 40%
This is your chance to invest in your brand’s future at an unbeatable price—while still getting all the tools, guidance, and bonuses I’ve created to help you build a brand that’s authentically yours.
Value $500
Here's everything that's included with The Brand Blueprint if you enroll during this exclusive early access offer period:
The Complete 4-Part Brand Blueprint System,
Value: $697
Live Brand Clinics, Value: $497
Custom GPT Assistant, Value: $247 *
Plug & Play Brand Strategy Templates, Value: $147
Private Slack Channel, Value: $97 *
VIP Office Hours, Value: $597 (Early Access Exclusive)
Trailblazer Discount, Value: $519 (Early Access Exclusive)
Regular Price: $1295, Early Access Price: $777
Total Value: $1685
Total Value: $2801
The Brand Blueprint
Pay In Full Bonus 01
Quick Start Guide: Canva Branding in X Steps
Don’t let legal jargon hold you back. This easy-to-follow guide walks you through the essentials of trademark filing in the US, helping you understand how to protect your brand and best position yourself for success before you apply.
Value $97
Pay In Full Bonus 02
Quick Start Guide: Trademark Filing Made Simple
Don’t let legal jargon hold you back. This easy-to-follow guide walks you through the essentials of trademark filing in the US, helping you understand how to protect your brand and best position yourself for success before you apply.
Value $147
Amy Zwagerman
Meet your Instructor
Creator, The Brand Blueprint I Fractional CMO & Architect of Unforgettable Brands
Hi, I'm Amy! I’ve spent 25+ years helping Fortune 500 giants, startups, and scrappy entrepreneurs crack their brand code. Now, I’m distilling everything I’ve learned—from launching blockbuster entertainment campaigns at Paramount, MGM, and ESPN to advising founders via Techstars, Plug-and-Play, and Pepperdine Most Fundable Companies—into The Brand Blueprint, a live + on-demand program that turns your “why” into marketing that converts.
25+
Years Experience
>1K
Product Launches
>15
Industries
100's
of Founders Advised
Why Purpose-Powered Brand Leaders Choose Amy
Kate Alpert
Chi Pham
Craig Schneider
Alison Arnoff
Julia Simmons
Bridget Hobson
Poppy Farsijani
