ABOUT
Hi, I'm Amy!
I'm an ex-fortune 500 marketer-turned-educator-turned-fractional CMO (try saying that 3 times fast) with 25+ years experience crafting custom marketing strategies for everything from global media and entertainment properties to startup and small business ventures across more than 15 industries. My mission is to help business owners like you reach marketing nirvana by tapping into what makes your brand unique! I'm glad you're here.
Businesses with a unique and memorable identity can more effectively set themselves apart, leading to increased performance.
On average, brands with a well-defined & articulated purpose grow twice as fast as those without
Source: Harvard Business Review (2021)
Aligning your marketing strategy with your purpose tells customers what you stand for and gives you a memorable story to tell.
Brands that deliver consistent
messaging generate an average of 10-20% more revenue
Source: Marq (2021)
Consumers expect companies to do good in the world and are making purchase decisions based on shared values and beliefs.
8 out of 10 (82%) consumers
want a brand's values to align with their ownSource: Forbes (2024)
Putting 'why' at the heart of your strategy ensures the business operates in alignment with its values and blazes its own trail.
63% of consumers prefer to buy goods and services from companies they consider to be authentic
Source: Accenture (2024)
Passion + purpose is what makes your brand unique -- it's the inner voice that made you want to start a business in the first place, it's the thing that motivates you to keep going every day, and it's what turns an average run-of-the-mill strategy into something extraordinary.
passion+purpose
WHY
25+
Years Experience
>1K
Product Launches
>15
Industries
100's
of Founders Advised
is a proud partner of the following startup communities, advisor networks, small business enablers. Ask me how I can help.
MARKETING SERVICES
