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 advise  founders on how
to create
meaningful brands that resonate with customers 

But, who am I really?

My passion for marketing began over 25 years ago when I earned my stripes working for global entertainment brands such as People Magazine, Paramount, MGM, and ESPN. I loved being a part of delivering the films, shows, and stories that people were talking about. Whether I was traveling to the final frontier with the crew of Star Trek, bringing new life to revered classics like West Side Story, or celebrating fandom with hits like The Bronx is Burning and 30 for 30, each day brought something new. The core learnings that came from those years helped me hone my creative marketing skills and sparked a philosophy that I carry with me to this day:

 

No two products — or product launches — are the same; each one requires a slightly different approach in order to truly connect with its desired audience, fan, or customer.

Fortunately for me, this is also what I love most about marketing – creating  custom marketing strategies  that reflect the unique spirit of each project.

To provide a little background on where I began, I earned my graduate degree from the Pepperdine Graziadio Business School (MBA), where I currently serve as both an adjunct professor of digital media and entertainment, and as a project manager for the Institute of Entertainment, Media, and Sports, and a BSBA in Marketing from the University of Arizona, where I first learned the time-tested tricks of the trade.

 

In 2016, I founded The Launch Box as a way to keep my feet wet while I was in graduate school, assuming I would return to entertainment marketing when I was done.  The reality however is that I was destined to be an entrepreneur, and, through a series of fortunate events, realized my true calling was to help other aspiring entrepreneurs, innovators, and visionaries find their marketing swagger... or zwagger as I like to call it. It was at this point that The Launch Box became what it is today – a boutique marketing services firm where I combine my passion for marketing and mentorship to empower founders to build purposeful businesses that attract fans, generate revenue, and rise above the competition.

 

Since then, I’ve provided advice and support to thousands of individuals and startups, co-authored The MEDIA Report, an annual working paper on the changing face of media and entertainment in America, and, let’s get real, pivoted my business strategy a lot. From finally getting serious about The Launch Box to finding my purpose and audience as a founder, it’s been an incredible hands-on journey full of fantastic people and businesses that I am so proud to have worked with, for, and on.  

And, as many of them will tell you, my approach is the antithesis of cookie cutter — I don’t operate with a specific formula or preconceived plan; but instead embrace the spirit and goals of each individual entrepreneur and project. Whether you join me on a mentorship call, follow me on Substack, take one of my courses, or we collaborate on a project, my goal is to custom tailor a strategy that aligns perfectly with your business vision, attracts your ideal customers, and puts you on the path to success. 

 

In addition to The Launch Box, I’m a regular host and advisor with CoFoundersLab, Techstars, Plug-and-Play, and the Pepperdine Most Fundable Companies competition. My advice has been featured in numerous industry publications including The American Marketing Association, Fast Company, and Forbes among others.

 

So, aside from my skill set, what am I really like? When I’m not engaging in my favorite 3Ms (Movies, Marketing, and Mentorship), you will most likely find me poolside with my dog Zoey (she’s an over-exuberant Australian Shepherd who keeps me on my toes each and every day), or in the kitchen, attempting to create the world’s best pizza — likely engaging good-natured friends and family to assist. 

Dream Big! - Amy

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