In the News
A successful marketer needs to both know what rules to follow and have the confidence to not do the exact same thing as everyone else
My biggest failure in 2022 is not taking a risk. Instead of focusing on failing fast (i.e., learning if and how to make these new ideas profitable), I’ve been maintaining the status quo...
There are any number of strategies a startup can use to bootstrap their launch, but from a marketing perspective, the one I recommend most is to start by focusing on a 'local' customer base—the one you know best—first, and then slowly casting a wider net as you prepare to grow and scale. This approach will allow you to fine-tune your messaging (i.e., confirm your core value proposition) on a much smaller and more cost-efficient scale and ultimately ensure you get to know your customers really well.
When a brand is trying to establish its voice on social media, it should look to its mission, vision and values for cues about the subjects it wants to talk about and both who and how it wants to engage.
Hi, I'm Amy! I'm the founder and CMO of the Launch Box, a boutique marketing services firm where I serve as an advisor, mentor and Fractional CMO to entrepreneurs at every stage of the startup journey. My primary mission is to help founders like you achieve their dreams by learning how to think more like a marketer. 😘 During my time off, you will either find me lounging with Zoey (my canine partner in crime) or engaging in a never-ending quest to make the perfect pizza. (SRSLY, if you want to talk about startup marketing 👩🏻💻, my 🐕 or 🍕, DM me anytime.)