Marketing, when done right, is never one-size-fits-all. I know that isn't something you want to hear, but it is true. A  great marketing  strategy  - one that really strikes a chord with your audience and gets them excited - comes from knowing who your customers are and how you can serve their needs better than anyone else. In fact, this is the only information that  will help you attract and retain a loyal community,  Let me help you decipher the persona puzzle, or, if you already know your audience, pull your strategy together.